Elon Musk, also the imagination founder of brands like Tesla, SpaceX and Neuralink, is believed by many to be the marketing wizard for his cutting-edge branding, communication and public relations. Here’s why Musk stands out as a master of marketing:Here’s why Musk stands out as a master of marketing:
- Compelling Storytelling
Musk is an excellent storyteller and he uses storytelling to tell stories that get the audience into the narrative and fuel their mind for more to come. It might be creating the Mars colony, making unaided travel to Mars possible, inventing electric cars, or revolutionizing the space transportation – but one thing stays the same; Musk’s compelling vision inspires and motivates people to rally behind his bold aspirations.
- Community is an organization that allows people to “think to connect and connect to think” by bringing their unique skills and perspectives, and working together towards the common vision and mission.
The plans of Musk’s businesses are often guiding the ones of conventional marketing as these businesses are propelled by exceptional visions and objectives. Besides that, Musk appeals to people’s softer sides by concentrating on global matters including environmental preservation and space exploration which gives him a chance to form a similarity with buyers and shareholders who support his efforts.
- Authenticity and Transparency
By withholding any corporate venom for public view and being genuine, therefore, among the others sets his hands apart. He effectively uses social platforms which include Twitter to updates subscribers on his projects and to join them in candid manner through personalized conversations with them. Here, a straight-to-the-point approach and a sense of frankness could be key to creating emotional ties with the listeners and increasing their level of confidence in his words.
- Disruptive Innovation
Musk’s competition tearing down lines along border may be avoided through cooperation or appropriate management and control of the border. Whether it is unveiling electric vehicles that can be charged, launching reusable rockets, or creating a brain-computer interface, he still illustrates what no one else is able to do and will gain media attention and public interest.
- Cult-Like Following
Musk has achieved the creation of a so-called “cult status” that attracts devotees or enthusiasts to him as a visionary leader who is pretty peculiar as regards his management. This devoted enthusiasts group of the Musk fanbase has become de facto brand advocates for the companies of Mr. Musk and its projects, sharing word-of-mouth and social media platforms to the community.
- High-Stakes Drama
The boldness of Musk to go ahead with risks and have a controversial profile, leads to that kind a predictable existential drama in marketing, which is often the matter of discussion among the ad industry. He uses creative strategies to promote space travel and it doesn’t matter what he does, from the famous car-to-space launch to refusing to question the regulators and public critics, he always receives a great attention which increases interest around his projects.